Whether you use only a final URL to define your landing page or a final URL with a tracking template or custom parameters, it’s important to ensure your ad is leading your potential customers to the right part of your website.
This article explains how to test your landing page and tracking URL to identify and fix these kinds of issues.
How it works
When you test your landing page, you’ll receive detailed test results and one of the following messages.
| Message | Campaign type | What it means |
| Landing page has additional parameters | All | The landing page has more parameters than the final URL. |
| Landing page has URL mismatch | All | The landing page domain doesn’t match the final URL domain. |
No eligible ads found |
All | There were no ads in the ad group that could be tested. The ads that can be tested are text ads, image ads, and ads from the Ad gallery. These ads must also use upgraded URLs. |
| Final URL mismatch | All |
The landing page and final URL don't share the same domain. The URLs in the redirect chain don't begin with your final URL, or your redirects after your final URL don't stay on the same domain. This causes “Destination mismatch” ad disapprovals. To fix this, make sure your final URL and any tracking templates resolve to the same domain and content. Check that your URL meets the requirements listed here. |
| Page found | All | A landing page was found. |
| Page not found | All |
The landing page wasn't found (for example, 404 error). Check your tracking template, custom parameter(s), or final URL. This can also be caused by Google AdsBot being blocked from crawling the page. Ensure your robots.txt file allows Google AdsBot to crawl the landing page and that your landing page does not return an HTTP error to Google AdsBot. Learn more about how to fix the destination not crawlable issue. |
| HTTP redirect in tracking chain | All | The tracking chain has an HTTP URL. |
| JavaScript redirect in tracking chain | All | The tracking chain has a JavaScript redirect. |
| Tracking chain terminates | All | The tracking chain ends before reaching google.com/asnc. |
| Unreachable | All | The landing page couldn’t be reached (for example, because it timed out). Please try again. |
| Unknown/Tool failure | All | There was an error while testing your landing page. Please try again. |
| Website domain empty | Dynamic Search Ads | The “Website domain” field (found in "Campaign settings") is empty. |
Keep in mind
- This test doesn’t check for Google Ads policies violations. Learn about our policies
- This test doesn't support any form of URL redirects including JavaScript-based redirects.
- This test doesn't catch all parallel tracking errors and you should consult with your click measurement provider for details.
- This test doesn’t work for standard Shopping campaigns with Ad Type: Product ad
Instructions
You can test your landing page at any level of your account.
Before you begin, you may have to add the “Tracking template” column to your table:
- In your Google Ads account, select the page menu at the level you wish to test your landing page.
- Select the Columns icon
and you'll find the "Modify columns" page.
- Under "All columns", expand the Attributes option and check “Tracking template.”
- Select Apply.
and you'll find the "Modify columns" page.- Select the Campaigns icon
.
- Select the Campaigns drop down in the section menu.
- Select Campaigns, then select the Settings tab on top.
- Select the tracking template of the campaign you wish to test.
- Select Test.
- Select the Campaigns icon
- Select the Campaigns drop down in the section menu.
- Select Ad groups.
- Select the tracking template of the ad group you wish to test.
- Select Test.
- Select the Campaigns icon
- Select the Campaigns drop down in the section menu.
- Select Ads or Assets (for sitelinks).
- Find the ad that you want to test and click the pencil
icon.
- At the bottom of the page, select Ad URL options (for ads), or locate the Final URL and Tracking template fields (for sitelinks).
- Select Test.
icon.- Select the Campaigns icon
- Select the Audiences, keywords, and content drop down in the section menu.
- Select Search keywords.
- Select the tracking template of the keyword you wish to test.
- Select Test.
